Verdura Skin

A skincare landing page concept.

Project objective:

The objective of this project was to design a conversion focused skincare landing page that balances luxury aesthetics with clarity and usability. This project explores how visual storytelling, layout and brand identity can be used to create a calm yet premium e-commerce experience.

Key goals included:

  • Creating a premium natural brand identity suitable for a skincare for a skincare e-commerce brand

  • Clearly communicating brand values without overwhelming the user.

  • Strong visual hierarchy that guides users from brand message to product discovery.

  • Encouraging exploration through clear call to actions and curated product sections.

My role & tools

  • UI & visual design

  • Layout & typography

  • brand tone and aesthetic direction

Tools: Figma

Next

Kuro