It all began with an idea

Hi, I’m a Digital Optimisation Specialist with 5 years of experience. I specialise in CRO strategy, UX design, and data analysis — blending creativity with smart insights to create websites that don’t just look good, but truly perform. Whether it’s refining user journeys, uncovering hidden opportunities in your data, or crafting a strategy that feels tailor-made for your goals, I’m all about helping you connect with your audience and grow with confidence. At Be Better Digital, my focus is simple: making your online presence work harder, smarter, and better for you.

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Frequently Asked Questions

  • We specialise in Conversion Rate Optimisation (CRO), UX Audits, and Web Design & Development. Whether you need a full website build or optimisation recommendations, I help improve both the user experience and business results.

  • A CRO & UX audit is a deep analysis of your website’s design, usability, and performance. I identify where users drop off, what’s preventing conversions, and provide clear recommendations backed by data and competitor insights.

  • We work with business owners, startups, and established companies who want to:

    • Increase conversions and sales.

    • Improve customer experience.

    • Redesign or refresh their website with a data-driven approach.

  • My process is simple and collaborative:

    1. Discovery Call – Understand your goals, challenges, and vision.

    2. Research & Strategy – Competitor analysis, data review, and roadmap creation.

    3. Execution – Either launch a new site or deliver an optimisation plan tailored to your business.

  • Not at all. I can audit your existing site and provide detailed recommendations for optimisation, or I can design and build a new site from scratch. It depends on what will best achieve your goals.

  • We typically design and develop in Wix, Squarespace and Shopify, but I’m flexible depending on your business needs.

  • You’ll need to share:

    • Access to your current website (if applicable).

    • Analytics data (Google Analytics, Hotjar, etc.).

    • Brand assets (logo, fonts, colors).
      Don’t worry — I’ll guide you through what’s needed.

  • Fill in the enquiry form here.We will then book a free discovery call to chat through your project goals and see if we’re a good fit. From there, I’ll send a tailored proposal with pricing and next steps.